Relationship Between Girls and Pink

PINK!

What a color is that. Sounds like a sort of cheese, or maybe an animal, the color of peonies in springtime? No, pink is the color of girls and women. It's feminine but also strong and uplifting. It invokes feelings of warmth and softness, but also comfort and security.

Because these traits are often seen as weak, it's difficult for women to embrace pink. Many of us are taught not to like what is feminine and are often made to feel as though being feminine is a bad thing. We fear appearing weak, vulnerable, and most of all clingy and desperate. But when we listen to what our minds have been telling us throughout our lives, we realize that these lessons simply aren't true. Being soft doesn't mean you're weak—it means you're kind, loving, and accepting.

For example: I love the color pink because it represents a very difficult time in my life when a close friend helped me through one of the toughest times I've experienced thus far. I cried a lot and was generally upset, but my friend held me and let me cry. She let me know I was strong enough to go through this. Pink also represents how women are often made to feel guilty for being feminine and weak in the first place, which reinforces the fear that society has instilled in us.

This shouldn't surprise anyone who has been following our campaign because we're dedicated to proving that being feminine is not a bad thing at all. In fact, we believe it's something we should all strive for—like a woman with her head held high.

The world needs more softness, more strength, more love and tenderness! We can never do this without supporting one another. That's why we make all of our products with love and care.